Marketing analysis Essay Example | Topics and Well Written Essays - 750 words - 1

Marketing analysis - Essay Example The following discussion seeks to assert the purposes of the target market in the organisation. Further, the discussion shall argue upon the marketing mix variables adapted by the organisation in increasing its competence in the provision of health care services. The organisation asserts that its devotion is to deliver health services to the UK population. It declares that every person in the country has a vital role, and acquainting them with relevant health services is the ultimate way of ensuring functionality (Stuart, 2013). Holding to the fact that nursing and midwifery are a continued health course, it is knowledgeable that the organisation’s target market is centred on the existence of health complications in the society. Every person is vulnerable to diseases, hence at a certain point, he will need medical attention (Scullion & Guest, 2007). The organisation beseeches the UK society to trust in the health practitioners from all of their obligations aim at delivering profound health services. Its target market includes children in schools, arguing that they should seek health care in case of health complications from the available school nurses (Kirpal, 2011). Secondly, the organisation asserts that expectant women should seek healthcare services during their prenatal and postnatal stages from the midwives and other relevant personnel. Further, the organisation extends its care to people suffering from mental health arguing out that they are of importance as any other groups of people in the community (Scullion & Guest, 2007). On a different account, the organisation declares its devotion in providing health care services to the ageing and aged population (Kirpal, 2011). Arguably, it is knowledgeable that the organisation’s target market combines all groups in the demographic segment as it declares the types of services that its personnel shall deliver to each category of people in the population. The organisation combines